This quote is from a Web-Strategist.com blog post by Jeremiah Owyang, former Forrester Research Analyst, dated 7/1/09 -
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“Social Aggregation: Corporate Websites to Centralize Discussions
- Why: Conversations and content have fragmented and distributed on the web, as a result, corporate websites are generally irrelevant. Expect brands to start to centralize these discussions on or near their corporate website in order to bring trust and relevance back to the corporate website.….
- Vendors: A variety of vendors will appear to serve this need: The toolsets have not yet emerged, however we should expect a series of startups to appear that offer this…”
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Well, here we are. Ironically, we were already hard at work on TurnSocial.com when we first read this article, but you can imagine the fire it lit under our collective asses.
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Today, we present the TurnSocial toolbar as a way to aggregate your social content from across the web and integrate it directly into your existing website. Until now, you’ve needed to install a variety of widgets, from a variety of vendors, onto different areas of your webpage in an effort to better engage your traffic. TurnSocial maximizes your social media efforts by bringing them full circle, back onto your webpage, in a single, minimal yet effective toolbar. You’ll see an increased level of engagement with users, an increase in conversions/decrease in bounce rate, and free up valuable design space better spent on brand messaging.
And just wait ‘till you see what we’ve got coming next.
